{"id":"clm_3DF8B40D2C5A","entity":"affirm","predicate":"founder","value":"Max Levchin","value_json":{"item":"Q93014","note":"Coca-Cola's board bio, which says he was elected in October 2025, calls Levchin the founder, chairman and CEO of Affirm Holdings. It says he launched Affirm in 2012.","rank":"normal","check":{"on":"2026-11-06","url":"https://www.coca-colacompany.com/about-us/board-of-directors/max-levchin","pages":2,"quote":"Max Levchin is Founder, Chairman and CEO of Affirm Holdings and serves on the Board of Directors of The Coca-Cola Company.","outcome":"checked"},"undated":true,"verdict":"confirmed","dated_by":"founding date","verified":"2026-11-05","wikidata":"Q65085822","demoted_on":"2026-10-28","demoted_reason":"wikidata is an index, not a source: valid needs a primary source or two independent domains"},"valid_from":null,"undated":true,"valid_to":null,"published":"2016-04-13","recorded":"2026-10-27","confidence":0.8,"status":"valid","assertable":true,"superseded_by":null,"supersedes":[],"first_seen_at":"2026-10-27T21:44:48.235541+00:00","updated_at":"2026-11-06T05:33:23.992923+00:00","sources":[{"url":"https://www.coca-colacompany.com/about-us/board-of-directors/max-levchin","tier":"secondary","publisher":"coca-colacompany.com","published_at":null},{"url":"https://www.nytimes.com/2016/04/13/technology/affirm-raises-100-million-bucking-the-down-round-trend.html","tier":"secondary","publisher":null,"published_at":"2016-04-13T00:00:00+00:00"},{"url":"https://www.wikidata.org/wiki/Q65085822","tier":"secondary","publisher":"Wikidata","published_at":null}],"evidence":{"by":"page-read","on":"2026-11-06","quote":"Max Levchin is Founder, Chairman and CEO of Affirm Holdings and serves on the Board of Directors of The Coca-Cola Company.","url":"https://www.coca-colacompany.com/about-us/board-of-directors/max-levchin"},"legend":{"dates":"valid_from: when the claim took effect (a period figure: the day its period closed). published: the earliest day a source on the record published it (a filing's filing date, a post's date; null when no source carries one). recorded: the day AsOf first held it. A figure can take effect weeks before it is published.","why_not":{},"checked_by":{"page-read":"its source page states the value and the date"}}}