# World Labs

id: ent_world-labs  
wikidata: Q127527740  
kind: organization  
timeline: /timelines/world-labs.md  
page: /record/world-labs  
same_as: https://asof.is/record/world-labs (how to cite the id: /identifiers.md)  

World Labs is a Spatial-intelligence AI company co-founded by Fei-Fei Li in 2024, maker of the Marble world model. Its CEO is Fei-Fei Li, since 2024.

## Key facts

- CEO: Fei-Fei Li (since 2024) · claim: /claim/clm_70AA6749A891.md

## Questions

**Who is the CEO of World Labs?** Fei-Fei Li, since 2024, as the AsOf record states with its sources.

## Fact pages

One page per fact: the current value with its sources, then every dated value and what replaced what. Fetch any of them as markdown.

- [World Labs CEO](/record/world-labs/ceo.md)
- [World Labs founder](/record/world-labs/founder.md)

## Current state

What the record asserts: claims that held, valid by their sources or primary-sourced at confidence 0.7 or more. Unverified, disputed, retracted and review-marked claims are listed below, labelled, not here.

- [World Labs](/record/world-labs.md) | ceo | Fei-Fei Li | valid 2024-01-01 to present | conf 0.95 | valid | [clm_70AA6749A891](/claim/clm_70AA6749A891.md)
  sources: https://techcrunch.com/2025/11/12/fei-fei-lis-world-labs-speeds-up-the-world-model-race-with-marble-its-first-commercial-product/, https://www.theverge.com/ai-artificial-intelligence/820016/world-labs-is-betting-on-world-generation-as-the-next-ai-frontier
- [World Labs](/record/world-labs.md) | founder | Ben Mildenhall | valid 2024-01-01 to present | conf 0.95 | valid | [clm_1D366002B8F8](/claim/clm_1D366002B8F8.md)
  sources: https://www.worldlabs.ai/about
- [World Labs](/record/world-labs.md) | founder | Christoph Lassner | valid 2024-01-01 to present | conf 0.95 | valid | [clm_AD2D149A56D8](/claim/clm_AD2D149A56D8.md)
  sources: https://www.worldlabs.ai/about
- [World Labs](/record/world-labs.md) | founder | Fei-Fei Li | valid 2024-01-01 to present | conf 0.95 | valid | [clm_B78B213D421B](/claim/clm_B78B213D421B.md)
  sources: https://www.worldlabs.ai/about, https://www.theverge.com/ai-artificial-intelligence/820016/world-labs-is-betting-on-world-generation-as-the-next-ai-frontier
- [World Labs](/record/world-labs.md) | founder | Justin Johnson | valid 2024-01-01 to present | conf 0.95 | valid | [clm_F97FEA4D9199](/claim/clm_F97FEA4D9199.md)
  sources: https://www.worldlabs.ai/about

## All claims

One claim per line, newest first. Superseded claims stay visible.

- [World Labs](/record/world-labs.md) | founder | Ben Mildenhall | valid 2024-01-01 to present | conf 0.95 | valid | [clm_1D366002B8F8](/claim/clm_1D366002B8F8.md)
  sources: https://www.worldlabs.ai/about
- [World Labs](/record/world-labs.md) | ceo | Fei-Fei Li | valid 2024-01-01 to present | conf 0.95 | valid | [clm_70AA6749A891](/claim/clm_70AA6749A891.md)
  sources: https://techcrunch.com/2025/11/12/fei-fei-lis-world-labs-speeds-up-the-world-model-race-with-marble-its-first-commercial-product/, https://www.theverge.com/ai-artificial-intelligence/820016/world-labs-is-betting-on-world-generation-as-the-next-ai-frontier
- [World Labs](/record/world-labs.md) | founder | Christoph Lassner | valid 2024-01-01 to present | conf 0.95 | valid | [clm_AD2D149A56D8](/claim/clm_AD2D149A56D8.md)
  sources: https://www.worldlabs.ai/about
- [World Labs](/record/world-labs.md) | founder | Fei-Fei Li | valid 2024-01-01 to present | conf 0.95 | valid | [clm_B78B213D421B](/claim/clm_B78B213D421B.md)
  sources: https://www.worldlabs.ai/about, https://www.theverge.com/ai-artificial-intelligence/820016/world-labs-is-betting-on-world-generation-as-the-next-ai-frontier
- [World Labs](/record/world-labs.md) | founder | Justin Johnson | valid 2024-01-01 to present | conf 0.95 | valid | [clm_F97FEA4D9199](/claim/clm_F97FEA4D9199.md)
  sources: https://www.worldlabs.ai/about

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AsOf is a temporal fact ledger: a structured, dated, sourced record of what is true and what changed, built for AI retrieval.